Our vision is a world free of sexual exploitation and brokenness, and we work toward that through our mission of providing Christian solutions in a sexualized culture.  In short, we equip individuals, families, and churches to pursue sexual purity and oppose sexual exploitation.

Our roots go deep.  Launched in 1983, we have been educating, equipping, inspiring, and mobilizing for almost three decades, and the biblical and practical tools and strategies we deliver have never been more relevant.

Our ministry is anchored in core principles that are embodied in texts such as 1 John 3:3, 1 Thessalonians 4:3-4, Ephesians 5:31-32, 2 Corinthians 5:17, and 1 Corinthians 6:18-20, and we believe that purity in thought, word, and deed is God’s desire for us and the result of His sanctifying work within us (click here for a fuller treatment of this topic).

Our resources and seminars fall into three ministry areas: purePARENTING, pureJUSTICE, and pureRECOVERY.  We think these three areas are key to equipping the church for purity and integrity.

purePARENTING equips parents to parent in the twenty-first century.  Protecting our kids is not enough; we have to equip them to pursue purity and walk with wisdom in a sexualized culture.  Our resources and seminars provide parents with a basic theology of sex, with insight in how to engage with their kids, and how to navigate the technological minefield every household faces.

pureJUSTICE is our response to the scourge of sex trafficking and commercial sexual exploitation.  Our resources, seminars, and internship connect the injustices of pornography and sex trafficking, connect the virtues of purity and justice, and connect people to engage in opposing exploitation.

pureRECOVERY is our lifeline to those who are struggling with the brokenness and despair of sexual addiction.  Our HelpLine (800.583.2964) connects people with information, encouragement, prayer, and referrals to local counselors and therapists.  Our conferences and seminars educate ministry leaders, parents, and others about sexual addiction and the healing journey.

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